CLASSIC FOOTBALL LEAGUE

Football Dreams Coming True! 🇵🇰

ABOUT US

The Classic Football League (CFL) is Pakistan’s first independent, privately owned, franchise-style football league, founded and owned by Strawberry Sports Management

The Classic Football League (CFL) is Pakistan’s first independent, privately owned, franchise-style football league, founded and owned by Strawberry Sports Management.

CFL is created on a simple belief that:

VISION

To make football Pakistan’s most engaging sport with the most outreach

CFL aims to build a thriving football economy that develops talent, expands fan culture, energizes broadcasters, and creates opportunity for thousands of young athletes — all through a sustainable, independent league model.

We envision a Pakistan where:

OUR STORY

Pakistani football has always had talent — what it lacked was a professional structure

Strawberry Sports Management recognised the vacuum and designed the Classic Football League: a franchise-city model that could unlock football’s economic, cultural, and athletic potential

Through years of planning, partnerships, research, and investment, CFL now stands ready to usher in a new era of Pakistani sport — one that finally puts the player, the club, and the fan at the centre

CFL independence ensures clean governance, transparent finances, and zero political interference — something the football community in Pakistan has waited decades for

The initial technical collaborator of CFL was Pakistan Football Federation (PFF). Despite countless follow ups, PFF has so far not lived up to its commitment. Whilst the matter is still being pursued at National, Continental and Global level, CFL is moving ahead with scouting of deserving players on independent basis in the meantime. This is purely because the players and the entire football eco-system of the country cannot be held hostage, further

VALUES WE STAND FOR

Professionalism

Competition is powered by global football standards.

Meritocracy

Talent rules. Selection and performance remain free of politics, influence, red tape etc.

Integrity

Governance is independent and transparent.

Innovation

Modern analytics, sports science, production quality, and fan engagement define CFL.

Opportunity

From grassroots to elite performance, CFL creates pathways for players, coaches, officials, media, and the football industry.

4.9

CLIENT SATISFIED

TESTIMONIAL

What They Say To Us According To Reality

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LEAGUE FORMAT

City-Based Franchises

CFL clubs represent Pakistan’s major metropolitan centres — building local rivalries and regional fan bases.

Professional Player Draft

A merit-based talent draft ensures the best players secure opportunities, supported by elite coaching and fitness programs.

Quality Broadcast

CFL will ensure high quality production and broadcast.

Commercial Ecosystem

Revenue streams include sponsorships, broadcast rights, merchandise, ticketing, digital content, and franchise growth.

WHY CFL IS DIFFERENT

100% private, independent governance, ensuring no political or bureaucratic interference

Professional league office run by experienced sports, media, and commercial teams

Transparent financial model benefitting all franchises and players

Year-round football ecosystem including scouting, coaching certifications, training camps, and international linkages

City identity & fan culture, finally giving Pakistan the football experience it deserves

Data-driven talent development through sports science and performance analytics

Sustainable model that grows over time based upon fundamentals

PLAYER DEVELOPMENT

CFL focuses on nurturing Pakistani players through:

Training camps
High-performance coaching
Strength & conditioning programs
Scouting networks covering all provinces
Opportunities for international training exposure
Player welfare, insurance, and professional contracts

Our goal is simple

Build the strongest generation of footballers Pakistan has ever seen.

FRANCHISE MODEL

Each CFL franchise receives:

CFL provides the enabling environment and best practices; franchises build the legacy.

Exclusive rights to its city/team identity

Participation in league management

Dedicated commercial inventory

Player drafts and transfers

Youth academies & community outreach rights

Branding, merchandise, and digital assets

Access to central league marketing & broadcast support

LEADERSHIP — STRAWBERRY SPORTS MANAGEMENT

CFL is powered by Strawberry Sports Management, Pakistan’s foremost sports, media, and entertainment organization. It has to its credit pioneering initiatives of men and women athletes, successfully delivered, ones that received national and international recognition.

With expertise drawn from global models, Strawberry Sports Management provides CFL with the execution muscle and governance framework needed for long-term success.

FANS & COMMUNITY

Football is ultimately about people.CFL engages communities through:

We want every child in Pakistan to dream of playing in the Classic Football League.

PARTNER WITH CFL

For Sponsors

CFL offers unmatched access to Pakistan’s growing youth demographic, both on digital and in stadiums.

For Investors / Franchise Owners

A rare opportunity to own part of Pakistan’s emerging football economy.

For Broadcasters

High-quality football content with national and global appeal.

For Government & Institutions

A powerful platform for youth engagement, talent development, and city branding.